Our SEO / CRO services have evolved through our clients requiring these services but not the extent that they need to engage a marketing agency on a regular basis. To this end, we offer a comprehensive audit, recommendations, actions and strategy treatment that is designed to deliver great value, and to enable teams to then create content and manage their ongoing execution themselves.


Our comprehensive SEO services enable you to unlock the full potential of your online presence. In today's digital landscape, search engine optimisation (SEO) plays a critical role in driving organic traffic to your website and increasing your visibility to potential customers. Our focused team of experts is here to help you navigate the ever-evolving SEO landscape and deliver real impact to your website’s performance.

What is SEO?

Search Engine Optimisation (SEO) is the practice of optimising your website's content and structure to improve its visibility in search engine results pages (SERPs). In simpler terms, it's about ensuring that your website ranks higher in search engines like Google, Bing, and Yahoo, so your target audience can easily find you when they search for relevant keywords or phrases. Effective SEO involves a combination of on-page optimisation, off-page strategies, technical improvements, and content optimisation.

Our Approach to SEO:

At Vigo, we take a comprehensive and data-driven approach to SEO. Our team of SEO experts will undertake an initial audit of your website which will result in actionable recommendations. We can then set about implementing these recommendations and tracking the results. 

The following areas are typically covered:
  1. Keyword research and optimisation: We conduct in-depth keyword research to identify the most relevant and valuable keywords for your business. By optimising your website's content with these keywords, we help you rank higher in search results.
  2. On-page optimisation: We optimise your website's structure, meta tags, headings, URLs, and other on-page elements to ensure search engines can crawl and understand your content effectively.
  3. Technical SEO: Our experts conduct a thorough audit of your website to identify and fix any technical issues that may hinder your SEO performance. We optimise website speed, mobile-friendliness, crawlability, and more.
  4. Content strategy: We help you develop a content strategy that aligns with your business objectives, creating high-quality, relevant, and engaging content that appeals to both search engines and users.


Creating an amazing product and acquiring a healthy stream of users is only part of the equation. To take full advantage of your marketing efforts, it’s critical to ensure that your product or website is driving conversions to the greatest extent possible. 

What is Conversion Rate Optimization (CRO), you ask? Well, it's a data-driven approach that focuses on enhancing the performance of your digital product to increase the percentage of visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. By strategically analysing user behaviour, conducting experiments, and making iterative improvements, we can help you improve conversions rates, which will consequently drive down CPA and abandonment rates. 

Here's how our CRO service can benefit your business:

Enhanced User Experience: We dive deep into understanding your target audience and their needs. By analysing user behaviour, conducting user research, and performing usability testing, we identify pain points, friction areas, and opportunities for improvement. Through targeted enhancements, we create a seamless user experience that encourages visitors to take action.

Data-driven Insights: Our CRO service is rooted in data. We use advanced analytics tools and techniques to gather valuable insights about your users, such as click-through rates, bounce rates, and conversion funnels. By analysing this data, we uncover patterns, identify bottlenecks, and make informed decisions to optimise your product for conversion success.